The System

How Weekly Authority
Works

Tell us about your business. We build a year of content in your voice — with images. You upload one file to Publer (or similar). Then it runs itself.

Seven Stages.
One complete build.

Every Weekly Authority client goes through a fully automated seven-stage pipeline. One sitting on your side. One complete content schedule on ours — ready to upload and forget.

01
Authority DNA

Who You Are — Captured

The first stage creates a precise profile of your business: who you serve, what services you provide, your key differentiators, service area, and any industry-specific compliance obligations. This Authority DNA shapes the voice and positioning of every post in your schedule — so content always sounds like you, not a generic AI.

02
Knowledge Vault

Your Expertise — Codified

We build an expert knowledge library containing authoritative industry facts, evergreen insights, and FAQ pairs relevant to your services. This vault is injected into every post as recalled practitioner experience — so your content has real depth, looks credible to customers, and strengthens your presence on Google. As a bonus, that same depth helps AI systems recognise genuine expertise.

03
Topic Images

One Image Per Topic — Generated

A custom AI-generated image is created for each content topic using Flux 2 Pro. Images are driven by your industry, your brand colour palette (injected as ambient lighting and surface tone), and your chosen visual style. One image per topic, reused across all posts on that topic throughout your schedule.

04
Post Generation

52 Weeks of Content — Written

One post is generated for each week of your schedule. Topics cycle in order — no topic appears back-to-back. Post types rotate across practical education, process explanations, and FAQ-style content. Every post opens with a direct, confident statement. Every post sounds like a real practitioner wrote it. No templates. No filler.

05
CSV Generation

Your Schedule — Ready to Upload

A Publer-compatible CSV is produced with one row per post: scheduled date and time, post content, image URL, and target channels. Your only job: upload it once to Publer (or a similar scheduler). Then it publishes automatically to Google Business Profile and Facebook — every week.

06
Review Portal

Content — Review, Replace, Rewrite

After delivery, you receive a 14-day content review link. View every post and generated image in a visual calendar layout. Replace any image that doesn't feel right for your brand, or request a rewrite on any post with a short direction note. No full rebuild required — changes apply individually and your CSV updates automatically.

07
Delivery

Your Build — Delivered

Your Publer CSV and a personalised setup guide are emailed directly to you. The setup guide walks you through uploading to Publer and scheduling your first post. From there, your content runs on autopilot — one post per week, every week, for the life of your plan.

Everything in
your build.

✍️

Practitioner-Voice Posts

First-person, 600–900 character posts written to sound like a real expert. No templates, no filler, no exclamation marks.

🖼️

Custom Topic Images

One AI-generated image per topic, driven by your industry, brand colours, and chosen visual style. Stored permanently in the cloud.

📅

CSV + Visual Content Calendar

Your only job: upload the CSV once. Plus a visual month-by-month calendar so you can see exactly what's publishing each week.

🌏

Jurisdiction-Aware Content

Posts reference the right regulations, licences, and terminology for your country and industry. No generic content that doesn't apply to you.

🔁

14-Day Content Review

Replace any image or request a post rewrite within 14 days of delivery. Add a brief direction note and the post is regenerated. Your CSV updates automatically.

📖

Setup Guide PDF

A step-by-step guide to uploading your CSV to Publer and scheduling your first post. Takes about 10 minutes.

Ready to see your
sample posts first?

Fill in a short intake form. We generate real posts in your voice before you pay anything. After delivery, your only job is uploading one file to your scheduler.

Or take the free content audit first

No payment required to see your sample posts.